01What Are You Building?Choose the closest operating model.Sales Tool / PlatformOutbound, prospecting, or rep-enablement toolingMarketing AutomationCampaigns, sequences, and lead nurturingCustomer Support / HelpdeskTickets, knowledge base, and live chatE-commerce StoreOnline catalog, cart, checkout, and ordersBooking / Reservation PlatformAppointments, rooms, tables, servicesTwo-Sided MarketplaceBuyers and sellers transacting on one platformCommunity / Social PlatformProfiles, feeds, messaging, and groupsInternal Ops / Admin ToolDashboards and back-office workflowsAnalytics / BI DashboardReporting, KPIs, and data visualizationAI Agent / CopilotConversational AI or autonomous workflow agentContent / Media PlatformArticles, video, podcasts, or streamingLearning Management SystemCourses, lessons, quizzes, certificationsField Service / DispatchCrews, jobs, routes, and on-site work ordersProperty / Listing PlatformReal estate, rentals, or asset listingsRestaurant / POS SystemMenu, orders, payments, and kitchen flowPatient / Client PortalRecords, appointments, secure messagingMembership / Subscription SiteGated content, recurring billing, tiersEvent / Ticketing PlatformEvent listings, ticketing, and check-inLogistics / Fleet TrackerShipments, vehicles, routes, telemetryCustom Workflow AutomationBespoke business process automation
02The BasicsA few plain words about the opportunity.Project nameOne-line elevator pitchA booking platform that lets local wellness studios manage appointments, payments, and client reminders in one place.Why now?Studios are outgrowing spreadsheets and want an all-in-one tool with automated reminders to cut no-shows.